Verlo Mattress Factory Stores of Beaver Dam Announces Ribbon Cutting Ceremony For Newly Renovated Facility

Beaver Dam, WI September 23, 2004 -- Verlo Mattress Factory Stores of Beaver Dam, located at N7169 East Plaza Drive, will be celebrating the completion of its store renovation with a ribbon-cutting ceremony on September 23 at 10:00 AM. Several Chamber of Commerce Ambassadors and representatives from the Company's Home Office will be in attendance at this event.

The newly renovated facility expanded the showroom by over 800 square feet, giving the new showroom a total square footage of 2,450 square feet. The facility also boasts a large assembly and warehouse area, giving the facility a total of 13,400 square feet. The Beaver Dam store is also celebrating 11 years of business within this facility throughout October and November.

To celebrate the newly renovated facility, the Beaver Dam store will be hosting a Tent Event sale October 1-3, where customers can take $25 off all floor sample Crafted Comfort® mattress sets, $50 off all floor sample Custom Crafted™ mattress sets and $75 off all floor sample Handcrafted™ mattress sets. Mismatched sets, overstock pieces, closeout futon sofa sleeper frames and headboards are also available at the company's Craftsman-Direct® pricing. From October 4-31, customers can take advantage of the Grand Opening event. Customers can register to win a free queen size mattress set, and free financing on qualified purchases is available.

Verlo Mattress Factory Stores builds each mattress set specifically for each customer, using the finest materials along with the most time-tested workmanship techniques. Verlo's mission is to provide its customers with the best, most restful night's sleep. "Our philosophy is when you sleep well, you have the energy to dream big," explained John Henry, Owner. "We've been serving the Beaver Dam community with our Craftsman-Direct concept since 1993. This new factory/showroom facility allows us to extend our unique quality and Craftsman-Direct pricing. It is a great facility that will help us increase our brand awareness," added Henry.

About Verlo Mattress Factory Stores
Headquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation's largest Craftsman-Direct® mattress retailer, providing specialty sleep products directly to customers. The Verlo Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are handcrafted to customer's specifications just days prior to delivery.

In addition to mattresses, Verlo Mattress Factory Stores also offers the area's largest selection of futon sofa sleepers. Customers will also find quality ornamental headboards, pillows and mattress pads.

Founded in 1958, Verlo Mattress Factory Stores currently has 70 locations throughout the United States. The Company opened its first franchise organization in 1981. Currently spanning 7 states and growing towards its national goal, the Company has consistently demonstrated positive growth by number of units and gross sales. To learn more about our franchising opportunities, visit www.verlofranchise.com.





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