Contour Products' Mattress Genie is Affordable Alternative to Adjustable Beds

Ft Lauderdale, FL June 6, 2004--Contour Products, the popular brand leader in the sleep and support comfort industry, announces the roll-out of its newest item, the Mattress Genie -- offering adjustable bed comfort without the adjustable bed price.

"The Mattress Genie is a totally new concept that we are excited to introduce to the market this year. Once again we are bringing the features and benefits traditionally found only in high priced items to a level that everyone can use and afford," said Scott Davis, president of Contour Products.


The Mattress Genie easily and affordably turns any bed into an adjustable bed in less than two minutes. A powerful electric pump delivers air to the genie's lift chamber, which sits just beneath the consumer's mattress. A handheld control, which illuminates for nighttime use, allows the user to raise and lower the bed to the desired level. The powerful lifting capacity can raise up to 1,000 pounds with ease, more than many of the high-priced mechanical adjustable beds. An additional advantage to the Mattress Genie is that there are no moving parts to break down, so maintenance is minimal.

Perhaps the most compelling aspect of this product is its incredible value. The average mechanical adjustable bed costs over $2,000. But the Mattress Genie, available in all bed sizes, is priced at less than $200, and can be used with the consumer's existing mattress.

Mattress Genie is great for reading, working or watching TV in bed, but there are also numerous health benefits from sleeping with your head slightly elevated. Doctors recommend head elevation to patients suffering from gastrointestinal disorders such as acid reflux, hietal hernia and indigestion. It has also been shown that snoring can be alleviated through head elevation.

The Mattress Genie is available now at www.mattressgenie.com. It comes in King, Queen, Full and Twin sizes with MSRP between $99 and $199.

NOW EVERYONE CAN ENJOY THE COMFORT AND LUXURY OF AN ADJUSTABLE BED

ABOUT CONTOUR PRODUCTS:
Contour Products was founded in 1992 and have sold more than 12 million comfort and support products worldwide. They hold more than 40 US and foreign patents, and are available in over 80 countries. Products include the Contour Pillow, the Contour Leg Pillow, the Contour Cloud Pillow and Mattress Pad, and the Contour Beauty Pillow.





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